Amazon DSP

Amazon DSP unlocks the power of the world's largest e-commerce platform, enabling programmatic advertising that reaches customers both on Amazon and across premium third-party sites. It leverages Amazon's unique shopping insights and vast inventory to connect with audiences at every stage of their purchase journey.

Audience & Reach

Amazon DSP provides access to Amazon's vast customer base across multiple channels, including Amazon's owned and operated sites, IMDb TV, Twitch, and high-quality third-party exchanges. The platform reaches millions of users with high purchase intent across diverse demographics.

Platform Capabilities

The platform offers programmatic display, video, and audio advertising capabilities. Advertisers can create campaigns with advanced targeting options, custom audiences, and dynamic creative optimization. Amazon DSP supports both self-service and managed service options for different advertiser needs.

Technology & Integration

Amazon DSP integrates with Amazon's first-party shopping data and customer insights. The platform connects with major ad servers and verification partners, enabling seamless campaign management and brand safety controls across channels.

Measurement & Analytics

Comprehensive reporting includes conversion metrics, brand lift studies, and path to purchase analytics. The platform provides closed-loop attribution for Amazon purchases and supports third-party measurement for holistic campaign performance tracking.