eBay Advertising

eBay Advertising opens the door to the world's most diverse marketplace, connecting brands with 134+ million passionate buyers who hunt for everything from rare collectibles to everyday essentials. This global platform thrives on discovery, where targeted advertising can transform browsers into bidders and casual visitors into loyal customers.

Audience & Reach

eBay connects advertisers with millions of active buyers worldwide who demonstrate high purchase intent. The platform's diverse user base spans collectors, bargain hunters, and premium buyers across every product category imaginable.

Platform Capabilities

The platform offers Promoted Listings, display ads, and video ads that appear throughout the eBay shopping experience. Both auction and fixed-price sellers can leverage self-service tools to increase product visibility and drive sales.

Technology & Integration

eBay Advertising integrates with the marketplace's search algorithm and recommendation engine. The platform provides API access for bulk campaign management and supports automated bidding strategies based on performance goals.

Measurement & Analytics

Detailed reporting includes impression share, click-through rates, and conversion metrics. The platform provides sales attribution, competitive insights, and category performance benchmarks to optimize advertising investments.