Instacart Ads

Instacart Ads captures shoppers at the critical moment of purchase intent, delivering advertising precisely when consumers are building their carts and making buying decisions. This grocery-focused platform reaches affluent, convenience-driven households who demonstrate high basket values and brand loyalty throughout their shopping journey.

Audience & Reach

Instacart reaches millions of households across North America, with users who demonstrate high purchase intent and basket values. The platform's audience includes affluent, digitally-savvy consumers who value convenience and quality.

Platform Capabilities

The platform offers sponsored products, display ads, and video ads across search results, category pages, and checkout. Self-service tools enable brands to launch and optimize campaigns quickly, with real-time bidding and budget management.

Technology & Integration

Instacart Ads leverages proprietary purchase data and machine learning for targeting and optimization. The platform integrates with major CPG measurement providers and supports API connections for automated campaign management.

Measurement & Analytics

Real-time reporting includes impressions, clicks, conversions, and sales data. The platform provides incremental sales measurement, category share analysis, and competitive benchmarking to optimize campaign performance.