Kroger Precision Marketing

Kroger Precision Marketing, powered by data science powerhouse 84.51°, transforms grocery shopping data into advertising gold. This platform harnesses insights from 60+ million households' actual purchase behaviors to deliver CPG advertising with unmatched precision and measurable sales impact.

Audience & Reach

Kroger reaches 60+ million households annually through its family of stores. The platform provides access to diverse shopping behaviors across mainstream, natural/organic, and value-conscious consumer segments.

Platform Capabilities

The platform delivers targeted advertising across digital channels, in-store, and direct mail. Capabilities include audience segmentation, personalized offers, and media activation across Kroger's owned properties and offsite channels.

Technology & Integration

Powered by 84.51°'s data science platform, the system integrates loyalty card data with advanced analytics. The platform connects with major DSPs and measurement partners for seamless campaign execution and optimization.

Measurement & Analytics

Closed-loop measurement tracks campaign impact from impression to purchase. The platform provides incremental sales lift analysis, customer acquisition metrics, and long-term brand loyalty measurement.