Ocado Ads

Ocado Ads provides brands with sophisticated advertising solutions across Ocado's pure-play online grocery platform. As the UK's leading online-only supermarket, Ocado offers unique access to affluent, digitally-engaged customers.

Audience & Reach

Ocado serves 940,000+ active customers with an average basket size significantly higher than traditional grocers. The platform reaches affluent, urban, and suburban households who prioritize quality and convenience in their grocery shopping.

Platform Capabilities

The platform offers display advertising, sponsored products, and personalized promotions throughout the shopping journey. Self-service tools enable brands to launch campaigns targeting specific customer segments and shopping behaviors.

Technology & Integration

Ocado Ads leverages Zitcha and Ocado Smart Platform technology, with integrations to The Trade Desk, Amazon DSP, Meta, and Google DV360. The platform uses AI-driven insights for advanced targeting and campaign optimization.

Measurement & Analytics

Comprehensive reporting includes real-time performance metrics, sales attribution, and incremental lift analysis. The platform provides detailed insights into customer behavior, basket composition, and long-term brand performance.