Target Roundel

Overview Target Roundel transforms how brands connect with style-conscious, trend-forward shoppers who value quality and design. This sophisticated retail media platform leverages Target's deep guest insights and omnichannel presence to deliver advertising that resonates with affluent, digitally-savvy consumers at the perfect moment.

 **Audience & Reach**
 Target Roundel provides access to 165+ million omnichannel guests, including 100+ million Target Circle members. The audience is characterized by higher-than-average household incomes and a strong affinity for style-conscious, 
 trend-forward products.

 **Platform Capabilities**
 The platform offers comprehensive advertising solutions across Target.com, the Target app, and in-store digital displays. Ad formats include sponsored products, display advertising, and custom brand experiences that drive 
 awareness and sales throughout the guest journey.

 **Technology & Integration**
 Roundel integrates with LiveRamp for identity resolution and audience activation. The platform leverages Target's first-party data combined with advanced analytics to deliver personalized advertising experiences across channels.

 **Measurement & Analytics**
 Comprehensive measurement capabilities include sales lift analysis, ROAS reporting, and brand impact studies. The platform provides closed-loop attribution for both online and in-store purchases, enabling accurate campaign 
 performance evaluation.