Tesco Media & Insight Platform

Tesco Media & Insight Platform leverages Clubcard data and Dunnhumby's analytics to deliver targeted advertising across Tesco's digital and physical channels. The platform helps brands connect with millions of UK shoppers.

Audience & Reach

Tesco reaches over 20 million Clubcard members, representing the UK's largest grocery loyalty program. The platform provides access to diverse consumer segments across all demographics and regions throughout the UK and Ireland.

Platform Capabilities

The platform offers onsite advertising on Tesco.com, in-store digital screens, and targeted direct marketing. Capabilities include sponsored products, display advertising, and personalized promotions based on shopping behavior.

Technology & Integration

Powered by Dunnhumby's data science expertise, the platform integrates Clubcard insights with advanced analytics. The system supports programmatic buying and connects with major advertising technology partners.

Measurement & Analytics

Comprehensive measurement includes sales uplift analysis, brand switching metrics, and long-term customer value tracking. Dunnhumby's analytics provide detailed insights into campaign effectiveness and customer behavior changes.