Walmart Connect

Walmart Connect taps into America's largest retailer to deliver advertising that drives real sales across digital and physical touchpoints. The platform harnesses Walmart's extensive first-party data from 230+ million weekly customers to create highly targeted campaigns that bridge online browsing and in-store purchasing.

Audience & Reach

With access to 230+ million weekly customers, Walmart Connect offers unparalleled reach across diverse demographics. The platform provides access of America's largest and most engaged retail audiences, spanning all income levels and geographic regions.

Platform Capabilities

The platform offers various ad formats including sponsored products, display ads, and in-store digital displays. Campaigns can run across Walmart.com, the Walmart app, and physical store locations, providing true omnichannel advertising capabilities.

Technology & Integration

Walmart Connect integrates with The Trade Desk for offsite campaigns and leverages Walmart's proprietary data platform. The system provides real-time optimization and advanced targeting based on shopping behavior, purchase history, and demographic data.

Measurement & Analytics

Closed-loop reporting enables precise ROI measurement, linking ad exposure to actual purchases both online and in-store. The platform provides detailed performance metrics, sales lift analysis, and cross-channel attribution reporting.